'I Am Kenough' Hoodie From 'Barbie': Where to Buy Online

Apr 20, 2024

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Ken's job: beach. My job: showing you where to get this hoodie.

When I say “Hi, Barbie!” you say “Hi, Ken!”. If your social media feed, group chats, dinner table convos, and beyond aren't filled with talks about the Barbie movie, then I'm not sure what else you're talking about. The movie of the summer has gifted us iconic red carpet looks galore and incredible quotes. And it, of course, brought major *Kenergy* to the back half of summer. Much like how Ken's job is "beach," my job, as a dutiful shopping editor, is to tell you how you can shop the 'I Am Kenough' hoodie the internet is obsessed with.

If you've spent most of your summer recreating Barbie 'fits, this is the one piece that will round out your Barbiecore wardrobe, and add a Ken touch to your closet. There's loads of Barbie merch out there, but this fuzzy hoodie is straight from the screen and is about to be your favorite fall sweatshirt or your bf's zero-effort Halloween costume (!!).

The sweatshirt is an easy way to recreate a Barbie movie outfit, and, let's be real, is probably one of the more comfortable options. The catchphrase is featured in embroidery on the front with the addition of a Barbie font "K" to hone in on the point of being *Kenough*. It's made of a fuzzy sherpa material that makes it extra warm and cozy but keeps the signature Barbie bright pops of color with a groovy tie-dye design.

The sweatshirt is available for pre-order now, but won't ship until approximately September 29. If you're looking to get your hands on some Ken merch sooner, we (obviously) found all the best dupes out there you can shop now to take full advantage of the big Barbie moment. Whether it’s a tee that proudly displays your Ken love, a more subtle white and pink hoodie, or even a graphic tee inspired by your one, true passion, beach, you'll be the best dressed in all of Barbie Land.

Ellen McAlpine is a commerce editor and writer at Hearst Magazines, covering tech, fitness, lifestyle, and beyond. In her time as a writer, she’s covered everything from top tech items like running watches and ring lights to phone cases and beauty tools.

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